Now, an elder statesman among cyclists in Minneapolis, Hurl is known worldwide for his iconic Cars-R-Coffins brand, represented by a simple line drawing of a four-wheeled coffin. Birthed by a ‘Zine, the sentiment behind the brand still resonates with cyclists and not just out of nostalgia. A carefully curated set of goods still exist bearing the mark and are as much a form of artistic expression as a means of paying the bills.
The Rad Dad Edition is a variation of Five Things articles leading-up to Father’s Day. This post-Father's day entry is a bonus edition. These blog posts show how kids and family-life factor into these Dad's bikestyle! Rad Dad #4 is James Orione. James is also the founder of Bridges Through Yoga an organization that brings yoga to where people are and Person of Color led. Bridges Through Yoga also facilities conversations about race through yoga.
Luke and the Banjo Brothers' relationship goes back all the way to Banjo Brothers' inception in 2003. Breen attracted attention to his store in 2016 when he dumped the name of his shop (Calhoun Cycle) over the controversial history of John C. Calhoun, described as one of the most aggressive segregationists and proponents of slavery in U.S. History. It was a risky move considering the brand equity Breen built over the past 20 years.